Annette runs a fantastic peaceful physio-cranio treatment studio from her beautifully appointed and tranquil home. Annette wanted a brand which would match her own bubbly yet spiritually connected personality. We worked with a lot of “hands-on” logo options but finally settle on making use of the well known “ohm’ yoga symbol and a spinal column of dots to reflect the fact that she works with both your body and craniosacral regions.
We at first utilised red for the main logo colour as Annette’s studio has a fantastic red feature wall which really embodies Annette’s fire and passion for what she does, but after some thought Annette felt this may be too closely connected to the image of blood and so we settled on a more spiritual and uplifting purple.
The website followed suit in this regard and I managed to capture Annette at work in a once off photography session which is seen throughout the website. Annette’s main objective for her site was to keep up an industry-specific blog so this is a highlighted aspect of the overall design.