Nadia is a good friend of mine and when she started out on her journey to sell fabulous fun and modern bright handbags to all her friends it was only natural that we would sit together and come up with a brand identity for her gorgeous accessories.
Hodgys is named after Nadia’s surname of Hodgins and Nadia mentioned she wanted something fun, simple and slightly quirky. She finally settled on the simple bird icon and I had fun turning the “O” of Hodgys into a little handbag logotype. Since then Hodgys grew in leaps and bounds and the website was set up as a product preview area rather than a full blown e-commerce store. Nadia has since had to close Hodgys down because of pressing new additions to the family but her brand lives on and I still loved working on this project.