Luthando approached tait-Modern after a colleague sent him some of our work. He headed up a leadership program which dealt with a variety of different yet similar industry companies and needed to design a brochure for each sector and his training role in this specific sector. A template brochure of sorts was required so that we could just change out the channel partner’s branding, partner message and photographs appropriate to the sector and contact details on the back cover.
In the end we worked on 4 brochures in the following industry’s: Vehicles, Chemicals, Hospitality and Maritime. Novas fell into the chemical sector and with a few stock images utilized and Novas’ own photos we came up with a brochure which was fun to look at in terms of layout, design and colouring while also being informative.