Water Components South Africa is connected to another client Aquamarine and Lee and Emma were keen to get their collateral a little slicker looking and push their brand forward with a newsletter strategy that would encourage ROI and direct sales. We worked on a similar layout to Aquamarines datacards and substituted in the WCSA logo and content and colouring. The newsletter developed from a few one on on strategy sessions with Tait-Modern to really understand where the business needed to go and what they ultimately wanted to achieve from these mailers. Strategy is important when working in the social media sphere as different times of year may be more important than others within your industry and a strategy helps your company and that of the social media strategist compile a important link in these timelines with regards to the content you send out.
Th bi monthly newsletter has been created using the CRM Mailchimp in a simple yet modern and easy to read layout template. Newsletters are a great way to get your brand to be recognized on a weekly or monthly basis and add content to your site/blog on a repetitive basis which is fantastic for google SEO purposes.